Bottom line, if you're are visiting our site to potential purchase from our engagement rings, anniversary rings or bridal purchase, it is worth taking just a little time to understand the basics of certified diamonds.

We also want you to make an educated purchase whether it is from us or some other fine jeweler. Unfortunately, many places can make buying certified diamonds as complicated as nuclear fission or brain surgery. We have attempted to simplify the process for you. Remember, we ONLY offer higher quality certified diamonds to simplify your purchase decision. Just beware when you compare us to other sources versus price, make sure you are comparing our high quality to the other potential purchase. If their diamond engagement rings are less expensive than ours, which we would doubt, immediately compare the quality ratings of their diamonds and our certified diamonds before finalizing your purchase or risk being disappointed for the next 10-20-40 or 50 years.